MoMA Acquires "@" Symbol. "WTF" Next? BY Cliff KuangMon Mar 22, 2010 New York's Museum of Modern Art is adding the ubiquitous typographic icon to its permanent collection. Here's the story behind the acquisition. Today, MoMA's announced what might be its boldest acquisition ever. And it didn't even cost anything: The "@" symbol is now a part of the museum's permanent design collection. Which sounds more than a little mystifying. But MoMA's chief design curator, Paola Antonelli, offers a fairly detailed and fascinating rationale. "@" is more ancient than you might think--Some scholars think it was invented over 1,300 years ago, as way to reduce the Latin word "ad"--which means "at, "to," or "toward"--into a single penstroke.
BY Cliff KuangMon Mar 22, 2010
Today, MoMA's announced what might be its boldest acquisition ever. And it didn't even cost anything: The "@" symbol is now a part of the museum's permanent design collection. Which sounds more than a little mystifying. But MoMA's chief design curator, Paola Antonelli, offers a fairly detailed and fascinating rationale.
"@" is more ancient than you might think--Some scholars think it was invented over 1,300 years ago, as way to reduce the Latin word "ad"--which means "at, "to," or "toward"--into a single penstroke.
Posted via web from rooza's posterous
Today, MoMA's announced what might be its boldest acquisition ever. And it didn't even cost anything: The "@" symbol is now a part of the museum's permanent design collection. Which sounds more than a little mystifying. But MoMA's chief design curator, Paola Antonelli, offers a fairly detailed and fascinating rationale.
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